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04 / Mobile · 2025 — 2026

Magik+.

Mobile app for a creativity brand

— Client
Magik, Ukraine
— Period
2025 — 2026
— Role
Product strategy · Mobile app (React Native) · Backend sync · UX
Magik+ preview

A loyalty app built around a "Creative Path" — one currency, lifetime XP, kit-gating before lessons. React Native, nightly sync with prom-bridge.

— Problem
01

A craft-kit store wants to retain customers between purchases. Ordinary bonus programs (cashback) don't work — kids don't remember a "10% discount". The act of creating itself had to become the motivator.

— Approach
02
01

A Creative Path instead of bonuses

One currency (Creative Points) + lifetime XP. Points are spent on products; XP never decreases — it's a record of progress.

02

Kit gating before lessons

19 guides and 12 lessons stay locked until the matching kit is bought. That's not a bug — it's the core mechanic: you're not buying a product, you're buying an experience.

03

Nightly sync

221+ products and categories from mahik.ua into prom-bridge. A 03:15 cron makes new SKUs appear in the app automatically.

— Visually
Magik+ front screen
Magik+ admin
Mahik homepage
Mahik landing
Mahik product
— Outcome
03

First test cohorts showed a retention rate ×3 versus a plain shop without an app. Projected turnover — $300k/year on a single store after full rollout.

19
guides
221+
products synced
$300k
forecast / year
— Next case

Rapport.

CRM for psychotherapists

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