Paid social that
doesn’t burn budget.
Facebook and Instagram advertising as a system: correct events, strong creatives, testing discipline. For e-commerce and services.
CPM grows, results drop
“Boosting posts” with no system — money goes out, leads come in at random.
The Pixel is set up wrong
Optimization runs on junk events — the algorithm hunts for the wrong people.
Creatives burn out
One banner runs for a month, frequency climbs, and so does the cost per lead.
The account gets restricted
Bans and rejections with no explanation, and nobody knows how to avoid them.
Account audit & structure
Campaigns mapped to a funnel, not a chaos of “boosts” and duplicates.
Pixel + Conversions API
Server-side events: the algorithm learns from real purchases, not clicks.
Audience strategy
Cold, warm, retargeting — who sees what, and when.
Creatives
Statics, video, copy — built from your materials, for every segment.
Disciplined A/B testing
Hypothesis → test → conclusion. We scale winners, not “feels like it works”.
Weekly reporting
Spend, leads, cost per lead, what we test next — short and in numbers.
We work under NDA, so we don’t publish client names or account screenshots. The numbers above come from real projects; we share live dashboards and details on a call.
- 01
Audit
Account, Pixel, creatives, audiences: what works, what leaks.
- 02
Foundation
Pixel + Conversions API, campaign structure, funnel.
- 03
Hypotheses & creatives
Segments, messages, formats — a month’s testing plan.
- 04
Testing
A/B with sufficient budget and time. Conclusions from data.
- 05
Scaling
We grow the winners and refresh creatives before they burn out.
A system instead of “boosts”
Funnel, events, tests — advertising you can steer, not a lottery.
Your account is your asset
We work in your accounts with your billing. History and data stay with you.
Honest about the channel
If Meta isn’t your channel (narrow B2B, complex deal size), we’ll say so right away and point you where to look.
АКцентр.
A stationery retailer with 60k SKUs. We rebuilt the Merchant Center feed, added brand exclusion on PMax, fixed site speed and GA4 events. No magic — just clean technical SEO + Ads.
What budget do we need to start?
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For the test period, plan from roughly $400–500 a month in ad spend: with less, tests run too slowly and conclusions are unreliable. We’ll give an exact figure for your niche and deal size after the audit.
How much does management cost?
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From $500 a month — depending on scope: number of campaigns and segments, whether we produce the creatives, whether Conversions API setup is needed.
When will the first leads come?
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First leads usually arrive within 1–2 weeks, but the real benchmark is a stable cost per lead after a 3–4 week test period. That’s what we optimize for — not one-off spikes.
Do you make the creatives, or is that on us?
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We do: statics, simple videos, copy — based on your photos, product and tone of voice. If you have a designer, we provide briefs and hypotheses and work in tandem.
What if the account gets banned?
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We play by Meta’s rules and set the account up to minimize risk: business verification, clean billing, compliant creatives. If a restriction still happens — we help with the appeal. The account and page are yours, so you don’t lose the asset either way.
A request from this page doesn’t go to a “sales department” — it lands directly with a co-founder. Viacheslav runs international SEO projects (a global FMCG brand, 35 markets), e-commerce ad accounts and our own product — Rapport CRM. So the estimate you get comes from someone who does the work hands-on, not from a salesperson.
My LinkedIn →Get a free audit.
Leave your contact — we’ll arrange view-only access and send an account breakdown with an action plan within 48 hours. In writing; a call — only if you want one.